So, why are we doing it?
Picture this: You go to a conference. Many vendors display their software products. The marketing material is creative, with beautiful graphics, but the products - they all look the same. Carefully structured rows of text, tables with numbers, pie charts and line charts. An occasional graph. The dashboard looks like so many others. Is that the best we can do?
I mean, when we look around us, we see a world that is quite complex, and our brain is cleverly able to make out so many details fast through our vision. Yet, when we look at the flat screen, some of our key cognitive capabilities are simply ignored. We fail to realize the potential of our brain power.
It doesn't have to be that way. Humans can see much more. We have a need to see much more, as data around us becomes more abundant and more complex. The technology is available, but it has not yet been wielded properly. That's what we are working on. We are here to make it happen.
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